The Business Trainers Association, in collaboration with the Nazarbayev University Research Centre on Entrepreneurship (NURCE), successfully hosted an open masterclass titled 'Brand Strategy for Business'. The event, led by the renowned Shahzada Shogelbayeva, a founder of a strategic communications agency and an expert in brand and political PR strategy, took place at Nazarbayev University.

Shogelbayeva, an alumna of KIMEP University, who has organized TEDx conferences and the first online TEDx conference in the CIS, brought her extensive experience to the masterclass. Her background includes serving as a marketing department head in various companies, adding to the depth of her insights.

The masterclass program covered essential topics like introduction to branding and rebranding, development of brand strategy, implementation of brand strategies, HR branding, and included case studies and discussions.

The event took place on December 8th at 16:00 in room 1010 of block C3 at Nazarbayev University. It marked a significant contribution to the professional development of attendees, equipping them with strategic insights and tools for effective brand management in their businesses.